OpenText Magellan BI & Reporting - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between OpenText Magellan BI & Reporting and OpenText Core Digital Asset Management

OpenText Magellan BI & Reporting can turn asset and usage data into actionable insights, while OpenText Core Digital Asset Management can serve as the central repository for approved images, videos, brand files, and rich media. Together, they support better governance, faster content operations, and more informed business decisions.

1. Asset Usage and Performance Reporting

Data flow: OpenText Core Digital Asset Management to OpenText Magellan BI & Reporting

Track which digital assets are being downloaded, reused, approved, expired, or underutilized across campaigns, regions, and business units. Magellan BI & Reporting can consolidate asset metadata, usage logs, and campaign references into dashboards for marketing, communications, and brand teams.

• Identify top-performing assets by channel or region
• Spot low-value assets that can be retired or archived
• Measure content reuse to reduce production costs

2. Brand Compliance and Governance Dashboards

Data flow: OpenText Core Digital Asset Management to OpenText Magellan BI & Reporting

Use asset metadata such as approval status, rights expiration, version history, and usage restrictions to monitor brand compliance. Magellan BI & Reporting can provide governance dashboards that show where approved assets are being used and where policy violations may exist.

• Monitor expired or soon-to-expire licensed assets
• Track use of unapproved or outdated brand materials
• Support audit readiness with centralized compliance reporting

3. Campaign Content Effectiveness Analysis

Data flow: Bi-directional, with OpenText Core Digital Asset Management feeding asset data to OpenText Magellan BI & Reporting and campaign results flowing back from business systems

Link digital assets to campaign performance data from CRM, web analytics, or marketing automation platforms. Magellan BI & Reporting can help teams compare asset types, formats, and themes against engagement or conversion outcomes to determine which creative materials perform best.

• Compare image, video, and banner performance by campaign
• Identify content patterns that drive higher engagement
• Guide future creative investment based on measurable results

4. Content Production and Approval Cycle Reporting

Data flow: OpenText Core Digital Asset Management to OpenText Magellan BI & Reporting

Capture workflow data from the digital asset lifecycle, including submission, review, approval, and publication stages. Magellan BI & Reporting can expose bottlenecks in content production and help operations teams improve turnaround times.

• Measure average approval time by team or region
• Identify recurring delays in review cycles
• Improve resource planning for creative and content operations

5. Regional and Channel Asset Distribution Insights

Data flow: OpenText Core Digital Asset Management to OpenText Magellan BI & Reporting

Analyze how assets are distributed and consumed across sales teams, distributors, franchises, or regional marketing groups. Magellan BI & Reporting can show which assets are accessed most often by geography, business unit, or channel, helping organizations align content supply with demand.

• Understand regional content preferences
• Detect gaps in localized asset availability
• Support better planning for multilingual and market-specific content

6. Rights and License Exposure Monitoring

Data flow: OpenText Core Digital Asset Management to OpenText Magellan BI & Reporting

Use rights metadata from the digital asset repository to monitor license terms, usage windows, and geographic restrictions. Magellan BI & Reporting can alert business users to assets that are nearing expiration or being used outside approved terms.

• Reduce legal and financial risk from unauthorized asset use
• Track license utilization against contract terms
• Support proactive renewal and replacement planning

7. Executive Content Operations Scorecards

Data flow: OpenText Core Digital Asset Management to OpenText Magellan BI & Reporting

Create executive-level scorecards that combine asset volume, approval throughput, reuse rates, compliance status, and distribution activity. These dashboards help leadership evaluate the efficiency and maturity of content operations across the enterprise.

• Provide a single view of content operations health
• Support budget and staffing decisions with operational metrics
• Highlight trends in content demand and repository growth

Together, OpenText Magellan BI & Reporting and OpenText Core Digital Asset Management enable organizations to manage digital content more strategically, improve governance, and make better decisions based on real usage and performance data.