OpenText DAM (OTMM) - Kentico Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Kentico

OpenText DAM (OTMM) and Kentico complement each other well in enterprise digital operations. OTMM serves as the central system for managing rich media assets such as product images, campaign creatives, event photography, museum collections, and broadcast video. Kentico manages the digital experience layer, including websites, landing pages, campaigns, and eCommerce content. Integrating the two platforms helps teams keep content current, reduce manual asset handling, and deliver consistent experiences across channels.

1. Centralized product image delivery to Kentico product pages

Direction: OpenText DAM (OTMM) to Kentico

OTMM can act as the master repository for approved product images, while Kentico pulls the correct renditions into product detail pages, category pages, and campaign landing pages. This ensures that marketing and eCommerce teams always use the latest approved visuals without manually uploading files into Kentico.

• OTMM stores master product photography, thumbnails, and alternate views
• Kentico consumes approved assets and displays them on product pages
• Updates in OTMM automatically replace outdated images in Kentico

Business value: Faster product launches, fewer content errors, and consistent brand presentation across the website.

2. Campaign asset syndication from DAM to Kentico marketing pages

Direction: OpenText DAM (OTMM) to Kentico

Marketing teams can manage campaign banners, hero images, social graphics, and promotional videos in OTMM, then publish selected assets into Kentico for use on campaign microsites, landing pages, and promotional modules. This reduces duplicate asset storage and keeps campaign content aligned across channels.

• Campaign creatives are approved once in OTMM
• Kentico pages reference the approved assets directly
• Expired campaign assets can be retired centrally in OTMM

Business value: Shorter campaign deployment cycles and better governance over brand-approved content.

3. Video asset delivery for rich website experiences

Direction: OpenText DAM (OTMM) to Kentico

OTMM can manage long-form and short-form video assets for product demos, brand stories, event recaps, and broadcast content. Kentico can surface these videos on homepage banners, landing pages, support content, and campaign pages without requiring local file management.

• OTMM stores master video files and streaming renditions
• Kentico embeds or references the correct version for web delivery
• Metadata from OTMM supports search, categorization, and page targeting

Business value: Improved page engagement, reduced web performance issues, and centralized control of large media files.

4. Metadata synchronization for better content discovery and personalization

Direction: Bi-directional

Asset metadata such as product category, campaign name, region, language, usage rights, and audience segment can be synchronized between OTMM and Kentico. Kentico can use this metadata to drive content personalization, while OTMM uses it to organize and govern assets more effectively.

• OTMM provides asset metadata and usage restrictions
• Kentico uses metadata to target content by audience or market
• Content teams can search and filter assets more efficiently in both systems

Business value: Better content relevance, improved governance, and faster asset retrieval for distributed teams.

5. Rights-managed asset publishing for regulated or time-sensitive content

Direction: OpenText DAM (OTMM) to Kentico

For industries with strict usage rights or expiration dates, OTMM can control which assets are eligible for publication in Kentico. This is especially useful for licensed images, event photography, museum collection media, and broadcast materials with limited distribution windows.

• OTMM tracks rights, expiration dates, and usage approvals
• Kentico only displays assets that are currently approved for web use
• Expired assets are automatically removed or hidden from public pages

Business value: Reduced legal and compliance risk, especially for regulated content and licensed media.

6. eCommerce content enrichment with approved media assets

Direction: OpenText DAM (OTMM) to Kentico

In Kentico eCommerce implementations, OTMM can supply product imagery, lifestyle photography, feature videos, and promotional graphics to enrich product listings and category pages. This supports a more compelling shopping experience while keeping media management centralized.

• OTMM provides approved media for SKUs and product families
• Kentico uses the assets in product detail pages, bundles, and promotions
• Merchandising teams can launch offers without recreating media assets

Business value: Higher conversion potential, faster merchandising execution, and consistent product presentation.

7. Event and museum content publishing for digital storytelling

Direction: OpenText DAM (OTMM) to Kentico

Organizations in museums, heritage, or events can use OTMM to manage photos, archival images, and video documentation, then publish selected content in Kentico for public-facing storytelling pages, exhibit microsites, or event recap sections.

• OTMM stores curated media collections with descriptive metadata
• Kentico presents the content in themed pages and galleries
• Editors can reuse the same assets across multiple campaigns or exhibits

Business value: Faster content publishing for cultural and event-driven experiences, with better reuse of archival media.

8. Content update workflow between web editors and DAM administrators

Direction: Bi-directional

Kentico editors may request new assets or replacements when page content changes, while OTMM administrators can notify Kentico when approved assets are ready. This creates a controlled workflow for content refreshes, ensuring that web teams always work with current and approved media.

• Kentico triggers asset requests or replacement needs
• OTMM receives requests, manages approvals, and publishes final assets
• Status updates flow back to Kentico for page readiness tracking

Business value: Better collaboration between web, marketing, and DAM teams, with fewer delays and less manual follow-up.

Overall, integrating OpenText DAM (OTMM) with Kentico helps enterprises manage rich media centrally while delivering it efficiently through websites, campaigns, and eCommerce experiences. The result is stronger governance, faster publishing, and more consistent digital experiences across teams and channels.