OpenText DAM (OTMM) - Trello Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Trello

OpenText DAM (OTMM) and Trello complement each other well when teams need a simple way to coordinate work while keeping approved digital assets organized, governed, and easy to find. OTMM serves as the system of record for rich media and brand assets, while Trello provides a lightweight visual workflow for task tracking, approvals, and cross-functional coordination.

1. Marketing Campaign Asset Production and Approval Tracking

Data flow: Trello to OpenText DAM (OTMM), with status updates back to Trello

Marketing teams can use Trello cards to manage campaign deliverables such as banner images, product videos, social media graphics, and event footage. When a card moves to a review or approval stage, the final approved asset is uploaded or linked to OTMM, where it is stored with metadata, version history, and usage rights. OTMM can then return the approved asset link to the Trello card so the team always works from the controlled source.

• Reduces time spent searching for the latest approved file
• Improves brand consistency across channels
• Creates a clear handoff from creative work to governed asset storage

2. Product Image Distribution for E-commerce and Sales Teams

Data flow: OpenText DAM (OTMM) to Trello

When product images or videos are finalized in OTMM, a Trello card can be created for downstream teams such as e-commerce, sales operations, or channel managers. The card can include the asset link, product SKU, campaign name, and launch date. Teams can then track tasks such as resizing, localization, marketplace upload, or retailer submission directly in Trello.

• Speeds up product launch coordination
• Ensures downstream teams use approved product media
• Improves visibility into channel-specific asset readiness

3. Event Media Capture and Post-Event Content Workflow

Data flow: Trello to OpenText DAM (OTMM), bi-directional status updates

For company events, trade shows, or museum exhibitions, Trello can track tasks such as photographer assignments, video editing, speaker approvals, and social content scheduling. Once event photos and videos are reviewed, OTMM stores the final media and tags it by event, date, location, and usage rights. Trello cards can be updated with the OTMM asset reference so communications teams can quickly reuse approved content for recap posts, press releases, or future campaigns.

• Supports structured post-event content reuse
• Keeps event media organized and searchable
• Helps teams coordinate capture, review, and publishing

4. Museum and Heritage Collection Documentation Workflow

Data flow: Trello to OpenText DAM (OTMM)

Museum and heritage teams can use Trello to manage documentation tasks for physical collections, such as photography, condition review, digitization, and cataloging. Once images or videos of artifacts are captured, they are stored in OTMM with descriptive metadata, provenance details, and access controls. Trello cards can track which items are pending digitization, reviewed, or published for internal research or public access.

• Improves coordination across curators, archivists, and media teams
• Creates a repeatable process for collection digitization
• Supports controlled access to sensitive or high-value assets

5. Broadcast Asset Review and Delivery Coordination

Data flow: OpenText DAM (OTMM) to Trello

Broadcast and media operations teams can use OTMM as the repository for short-form and long-form video assets, trailers, promos, and cutdowns. Trello can manage the operational workflow around those assets, including review cycles, legal clearance, version approval, and delivery to TV or on-demand platforms. Each Trello card can point to the correct OTMM version, helping teams avoid confusion over edits and delivery status.

• Supports tighter control over versioned media assets
• Improves handoffs between creative, legal, and distribution teams
• Reduces delivery errors caused by outdated files

6. Brand and Rights Compliance Review Process

Data flow: Bi-directional

OTMM can store rights-managed assets with expiration dates, usage restrictions, and approved channels, while Trello tracks compliance tasks such as license review, legal sign-off, and renewal reminders. When an asset is nearing rights expiration or requires reapproval, OTMM can trigger a Trello card for the responsible team. Once the review is complete, Trello can update the asset status or attach the approval outcome back to OTMM.

• Helps prevent unauthorized asset use
• Creates a visible compliance workflow for legal and marketing teams
• Reduces risk tied to expired licenses or missing approvals

7. Content Localization and Channel Adaptation Workflow

Data flow: OpenText DAM (OTMM) to Trello, with task updates back to OTMM

Global teams can use OTMM to store master product images and videos, then create Trello cards for localization tasks such as translation, cropping, subtitle creation, or region-specific packaging. Trello tracks the work by market or channel, while OTMM stores the localized versions once approved. This gives regional teams a clear view of what is ready for their market and what still needs adaptation.

• Supports faster regional rollout of content
• Improves coordination between central and local teams
• Keeps master and localized assets aligned

In summary, integrating OpenText DAM (OTMM) with Trello helps organizations connect asset governance with day-to-day work management. OTMM ensures media is controlled, searchable, and approved, while Trello provides the operational visibility teams need to move work forward efficiently.