OpenText TeamSite Authoring Services - Aviary Platform Integration and Automation

Common Integration Use Cases Between OpenText TeamSite Authoring Services and Aviary Platform

1. Rich Media Publishing from Aviary into TeamSite Pages

Data flow: Aviary Platform ? OpenText TeamSite Authoring Services

Media teams can manage approved video and audio assets in Aviary, then publish selected files and metadata directly into TeamSite for use on campaign pages, product pages, and newsroom articles. This reduces manual download, re-upload, and version confusion.

• Business value: Faster content publishing and fewer asset handling errors
• Typical users: Digital marketing, web content editors, media operations
• Example: A product launch video approved in Aviary is automatically available in TeamSite for the web team to embed on the launch page

2. Metadata Synchronization for Searchable Media Libraries

Data flow: Bi-directional

Aviary asset metadata such as title, description, campaign, rights, language, and usage restrictions can be synchronized with TeamSite content metadata. This allows editors to search and reuse approved media more efficiently while keeping content and asset records aligned.

• Business value: Better discoverability and reduced duplicate asset creation
• Typical users: Content managers, DAM administrators, web editors
• Example: When a video is tagged as ?EMEA campaign? in Aviary, TeamSite can surface it only for relevant regional pages

3. Approval Workflow Coordination for Media and Web Content

Data flow: Bi-directional

TeamSite editorial workflows can trigger media review tasks in Aviary when a page requires a new video or audio asset. Once the media is approved in Aviary, the status can be returned to TeamSite so page approval can continue without manual follow-up.

• Business value: Shorter approval cycles and clearer accountability across teams
• Typical users: Editorial teams, legal reviewers, brand managers
• Example: A blog post cannot move to final approval in TeamSite until the embedded podcast clip is cleared in Aviary

4. Automated Media Rendition Delivery for Web Publishing

Data flow: Aviary Platform ? OpenText TeamSite Authoring Services

Aviary can generate web-ready renditions such as compressed MP4, audio previews, thumbnails, and poster frames, then pass those renditions to TeamSite for publishing. This supports consistent playback quality and reduces the need for editors to create derivatives manually.

• Business value: Lower production effort and consistent web performance
• Typical users: Media operations, web publishing teams
• Example: A high-resolution event recording in Aviary is automatically converted into a web-optimized version for TeamSite article pages

5. Rights and Expiration Control for Embedded Media

Data flow: Aviary Platform ? OpenText TeamSite Authoring Services

Usage rights, expiration dates, and territory restrictions maintained in Aviary can be exposed to TeamSite so editors only use media that is currently approved for publication. Expired or restricted assets can be flagged or hidden from content authors.

• Business value: Reduced compliance risk and fewer licensing violations
• Typical users: Legal, compliance, content governance teams
• Example: A licensed stock audio track expires in Aviary and is automatically removed from available assets in TeamSite

6. Campaign Content Assembly with Shared Asset References

Data flow: Bi-directional

Marketing teams can build campaign pages in TeamSite using media assets stored in Aviary without duplicating files. TeamSite stores references and presentation details, while Aviary remains the system of record for the media asset itself.

• Business value: Single source of truth for media and easier campaign reuse
• Typical users: Campaign managers, web producers, creative operations
• Example: A seasonal campaign microsite in TeamSite reuses the same approved hero video across multiple regional pages through Aviary references

7. Content Performance and Asset Usage Reporting

Data flow: TeamSite Authoring Services ? Aviary Platform

Publishing data from TeamSite, such as page placement, content type, and campaign association, can be sent back to Aviary to help media teams understand where assets are used and which assets support high-performing pages. This improves future asset planning and reuse decisions.

• Business value: Better content governance and more informed media investment
• Typical users: Digital analytics teams, content strategists, media managers
• Example: Aviary shows that a specific video is used across five high-traffic product pages, helping the team prioritize similar content production

8. Centralized Intake for New Media Requests from Content Authors

Data flow: OpenText TeamSite Authoring Services ? Aviary Platform

When editors in TeamSite need a new video or audio asset, they can submit a structured request to Aviary with page context, required format, target audience, and deadline. Aviary then routes the request to the media team for production or upload.

• Business value: More structured media intake and fewer back-and-forth emails
• Typical users: Web editors, creative teams, production coordinators
• Example: A TeamSite editor requests a short product demo clip for a landing page, and the request is automatically tracked in Aviary with all required details