OpenText TeamSite Authoring Services - Braze Integration and Automation

Common Integration Use Cases Between OpenText TeamSite Authoring Services and Braze

1. Publish approved website content into Braze campaign assets

Data flow: OpenText TeamSite Authoring Services ? Braze

Marketing teams can push approved headlines, product descriptions, banners, and landing page copy from TeamSite into Braze for use in email, push, and in-app campaigns. This ensures campaign content stays aligned with the latest web-approved messaging and reduces manual re-entry by campaign managers.

• Speeds up campaign production
• Reduces content inconsistencies across web and messaging channels
• Supports governed approvals before activation in Braze

2. Sync personalized landing page content for Braze journeys

Data flow: OpenText TeamSite Authoring Services ? Braze

When Braze sends users to landing pages, TeamSite can provide the latest approved page content, offers, and calls to action. This is especially useful for lifecycle journeys, promotions, and event campaigns where landing page content must match the message sent through Braze.

• Improves message-to-page consistency
• Enables faster updates to campaign landing pages
• Supports region-specific or segment-specific page variants

3. Feed Braze campaign performance insights back to content teams

Data flow: Braze ? OpenText TeamSite Authoring Services

Braze engagement data such as open rates, click-through rates, conversions, and message performance can be shared with content owners in TeamSite reporting workflows. This helps web and content teams understand which page copy, offers, or content modules perform best and refine future content accordingly.

• Improves content optimization based on real customer behavior
• Creates a feedback loop between campaign execution and content governance
• Supports data-driven editorial decisions

4. Trigger Braze campaigns when new content is published

Data flow: OpenText TeamSite Authoring Services ? Braze

When a new product page, article, promotion, or campaign page is approved and published in TeamSite, an event can trigger Braze to launch a targeted message to relevant audiences. This is useful for product launches, content announcements, and time-sensitive promotions.

• Automates campaign activation based on content publication events
• Reduces delays between content release and customer outreach
• Ensures audiences are notified as soon as content goes live

5. Manage localized content for multi-region Braze campaigns

Data flow: OpenText TeamSite Authoring Services ? Braze

Global organizations can use TeamSite to manage localized website content, then distribute approved regional variants to Braze for country-specific messaging. This supports language, legal, and market-specific differences while maintaining centralized governance.

• Supports multilingual and multi-market campaign execution
• Reduces compliance risk from inconsistent localized messaging
• Improves efficiency for regional marketing teams

6. Reuse approved content modules across web and customer engagement channels

Data flow: Bi-directional

Reusable content blocks such as product summaries, promotional copy, testimonials, and legal disclaimers can be maintained in TeamSite and consumed by Braze. In return, Braze campaign variants and tested messaging can inform which content modules should be promoted or reused on the website.

• Creates a single source of truth for approved content
• Improves consistency across web and messaging channels
• Enables faster reuse of high-performing content

7. Coordinate content approvals before customer-facing sends

Data flow: OpenText TeamSite Authoring Services ? Braze

TeamSite workflow approvals can be used to ensure that only finalized content is available for Braze campaigns. This is valuable for regulated industries or enterprise marketing teams that require legal, brand, or compliance review before customer communication is sent.

• Strengthens governance and auditability
• Prevents unapproved content from being used in campaigns
• Supports cross-functional review between marketing, legal, and compliance teams

8. Update Braze messages when website content changes

Data flow: OpenText TeamSite Authoring Services ? Braze

If a product detail, offer, or policy page changes in TeamSite, the updated content can automatically refresh related Braze templates or message components. This helps avoid broken links, outdated offers, or mismatched claims in active campaigns.

• Reduces risk of stale or inaccurate customer messaging
• Improves operational control over content changes
• Helps maintain trust and compliance across channels