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Data flow: OpenText Cloud Fax to Productsup
Many suppliers still send product specifications, price sheets, compliance forms, and item master updates by fax. OpenText Cloud Fax can capture these inbound documents and route them into a document workflow or ECM repository, where key product data is extracted and then loaded into Productsup for feed enrichment and channel syndication.
Business value: Reduces manual rekeying, speeds up supplier onboarding, and helps merchandising teams publish new products faster across marketplaces and retail channels.
Data flow: Productsup to OpenText Cloud Fax
When product content requires formal approval from legal, compliance, or brand teams, Productsup can trigger a faxed approval packet containing product descriptions, claims, pricing, or regulated attributes. OpenText Cloud Fax delivers the packet securely to stakeholders who still rely on fax for official review and signature workflows.
Business value: Supports regulated approval processes, shortens review cycles, and creates an auditable communication trail for sensitive product content.
Data flow: Productsup to OpenText Cloud Fax
For products that require supporting documents such as safety data sheets, certifications, ingredient disclosures, or warranty terms, Productsup can manage the content and associate the correct documents by channel or partner. OpenText Cloud Fax can then transmit those documents to distributors, healthcare buyers, government procurement teams, or other partners that require fax delivery.
Business value: Ensures required documentation reaches trading partners in the format they accept, reducing order delays and compliance issues.
Data flow: Productsup to OpenText Cloud Fax
Productsup can identify missing or invalid product attributes during feed validation, such as missing hazard statements, country of origin, or regulatory labels. Those exceptions can be converted into fax requests sent through OpenText Cloud Fax to suppliers for correction and resubmission.
Business value: Improves data quality, accelerates issue resolution, and reduces the operational burden on merchandising and content operations teams.
Data flow: OpenText Cloud Fax to Productsup
Some marketplaces, wholesalers, or retail partners still send listing requirements, onboarding checklists, or product content templates by fax. OpenText Cloud Fax can ingest these documents and make them available to the content operations team, who then use Productsup to map the requirements into channel-specific product feeds.
Business value: Helps teams respond quickly to partner requirements, improves listing accuracy, and reduces missed launch deadlines.
Data flow: Productsup to OpenText Cloud Fax
When a product recall, safety update, or content correction affects regulated channels or legacy partners, Productsup can identify impacted product records and generate the relevant notices. OpenText Cloud Fax can distribute those notices securely to internal teams, distributors, or compliance contacts who require fax-based communication.
Business value: Supports rapid, traceable communication during time-sensitive events and helps organizations meet regulatory notification obligations.
Data flow: Bi-directional
Inbound and outbound fax documents related to product content, supplier approvals, compliance evidence, and partner correspondence can be stored in an ECM system and linked to Productsup records. This creates a complete content history for each product or channel listing, including faxed approvals and supporting documentation.
Business value: Improves audit readiness, strengthens governance, and gives product, legal, and compliance teams a single reference point for content decisions.
Data flow: Bi-directional
Productsup manages optimized product content for digital channels, while OpenText Cloud Fax supports communication with partners that have not fully digitized their workflows. This combination allows brands and retailers to maintain modern multichannel syndication while still serving legacy suppliers, distributors, and regulated buyers through fax-based document exchange.
Business value: Extends digital transformation without excluding legacy stakeholders, reduces channel friction, and supports broader partner coverage with fewer manual workarounds.