SAP Commerce Cloud - Aviary Platform Integration and Automation

Common Integration Use Cases Between SAP Commerce Cloud and Aviary Platform

1. Publish approved product media from Aviary to SAP Commerce Cloud

Data flow: Aviary Platform ? SAP Commerce Cloud

Media teams manage product videos, demos, tutorials, and audio clips in Aviary, then push approved assets and metadata into SAP Commerce Cloud for use on product detail pages, landing pages, and campaign content. This ensures commerce teams always use the latest approved media without manual file handling.

• Reduces delays in launching new product content
• Improves consistency of media across channels
• Supports faster merchandising updates for seasonal or promotional campaigns

2. Sync commerce product context to Aviary for media organization

Data flow: SAP Commerce Cloud ? Aviary Platform

SAP Commerce Cloud can send product identifiers, categories, brand attributes, and campaign references to Aviary so media teams can tag and organize assets by SKU, collection, or storefront. This makes it easier to search, reuse, and govern media tied to specific commerce initiatives.

• Improves asset discoverability by product and campaign
• Reduces duplicate media creation
• Helps teams align media production with catalog structure

3. Automate video asset updates for new product launches

Data flow: Bi-directional

When a new product is created or updated in SAP Commerce Cloud, the integration can trigger Aviary workflows to attach launch videos, feature clips, or audio explainers. Once the media is approved in Aviary, the final asset links or renditions are returned to SAP Commerce Cloud for publishing.

• Speeds up launch readiness for commerce teams
• Ensures product pages are enriched with current media
• Supports coordinated work between merchandising, creative, and digital commerce teams

4. Replace outdated media across storefronts when assets are revised

Data flow: Aviary Platform ? SAP Commerce Cloud

When a video or audio asset is revised in Aviary, the updated version can automatically replace the previous asset in SAP Commerce Cloud. This is useful for compliance updates, rebranding, pricing explanation videos, or corrected product demonstrations.

• Prevents customers from seeing outdated or noncompliant content
• Reduces manual content maintenance
• Supports governance for regulated or fast-changing product lines

5. Drive campaign-specific media publishing to commerce experiences

Data flow: Aviary Platform ? SAP Commerce Cloud

Marketing teams can prepare campaign media in Aviary and publish selected assets to SAP Commerce Cloud based on campaign status, audience, or region. This enables targeted use of rich media in promotional banners, category pages, and featured product sections.

• Improves campaign execution speed
• Supports localized or region-specific media deployment
• Aligns creative approvals with commerce publishing controls

6. Use commerce performance data to prioritize media production

Data flow: SAP Commerce Cloud ? Aviary Platform

SAP Commerce Cloud can share product performance signals such as high-traffic SKUs, low-conversion products, or frequently abandoned items with Aviary. Media teams can use this information to prioritize new videos or audio content for products that need stronger engagement support.

• Focuses media investment on revenue-impacting products
• Improves conversion opportunities on underperforming items
• Creates a more data-driven content production process

7. Support multilingual and regional media variants for global commerce

Data flow: Bi-directional

SAP Commerce Cloud can provide market, language, and storefront context to Aviary, while Aviary returns region-specific media versions for use in local commerce experiences. This is valuable for global organizations that need different product videos, voiceovers, or compliance clips by country or language.

• Enables localized customer experiences
• Reduces manual coordination across regional teams
• Improves compliance with market-specific content requirements

8. Automate asset lifecycle management for discontinued products

Data flow: SAP Commerce Cloud ? Aviary Platform

When products are retired or removed from SAP Commerce Cloud, the integration can flag related media in Aviary for archival, retention, or reuse review. This helps media teams manage asset lifecycle more effectively and avoid unnecessary storage or accidental reuse of obsolete content.

• Improves digital asset governance
• Reduces clutter in media libraries
• Supports controlled retention and reuse policies