SAP Commerce Cloud - Braze Integration and Automation

Common Integration Use Cases Between SAP Commerce Cloud and Braze

1. Triggered Cart Abandonment Campaigns

Data flow: SAP Commerce Cloud ? Braze

When a shopper adds products to a cart but does not complete checkout, SAP Commerce Cloud can send cart details, customer identity, and session activity to Braze. Braze then triggers a personalized abandonment journey with the exact products left behind, dynamic incentives, and channel-specific follow-up through email, push, or in-app messaging.

Business value: Recovers lost revenue, improves conversion rates, and enables marketing teams to act on real-time shopping behavior without manual intervention.

2. Personalized Product Recommendation Campaigns

Data flow: SAP Commerce Cloud ? Braze

SAP Commerce Cloud can share browsing history, category affinity, purchase history, and product catalog updates with Braze. Braze uses this data to deliver individualized campaigns featuring recommended products, complementary items, or replenishment reminders based on customer behavior and commerce context.

Business value: Increases average order value, improves relevance of marketing messages, and supports more precise cross-sell and upsell execution.

3. Customer Segmentation Based on Commerce Behavior

Data flow: SAP Commerce Cloud ? Braze

Commerce events such as first purchase, repeat purchase, high-value order, product category interest, or loyalty status can be synchronized into Braze to build dynamic audience segments. Marketing teams can then target these segments with tailored lifecycle campaigns, such as VIP offers, win-back journeys, or new customer onboarding.

Business value: Enables more accurate segmentation, reduces reliance on static lists, and improves campaign performance across customer lifecycle stages.

4. Price Drop and Back-in-Stock Notifications

Data flow: SAP Commerce Cloud ? Braze

When product pricing changes or inventory becomes available again in SAP Commerce Cloud, Braze can notify customers who previously viewed, saved, or abandoned those products. The integration can pass product identifiers, price changes, and stock status so Braze can send timely alerts through preferred channels.

Business value: Drives high-intent traffic back to the store, improves inventory sell-through, and creates a better customer experience by keeping shoppers informed.

5. Post-Purchase Engagement and Reorder Journeys

Data flow: SAP Commerce Cloud ? Braze

After an order is completed in SAP Commerce Cloud, order confirmation details, purchased items, and expected replenishment timing can be sent to Braze. Braze can then automate post-purchase communications such as usage tips, review requests, accessory recommendations, and reorder reminders for consumable products.

Business value: Strengthens customer retention, increases repeat purchase frequency, and supports service-oriented post-sale communication.

6. Promotion Targeting Based on Commerce Activity

Data flow: SAP Commerce Cloud ? Braze

Promotion eligibility rules from SAP Commerce Cloud, such as customer tier, cart value, product category, or purchase history, can be shared with Braze to target the right audience with the right offer. Braze can then deliver personalized promotional campaigns aligned to current commerce rules and merchandising priorities.

Business value: Improves promotion precision, reduces discount waste, and helps marketing and merchandising teams coordinate campaigns more effectively.

7. Customer Profile Enrichment for Real-Time Messaging

Data flow: Bi-directional

SAP Commerce Cloud can provide transactional and behavioral commerce data to Braze, while Braze can send engagement signals such as message opens, clicks, and campaign conversions back to SAP Commerce Cloud or downstream analytics systems. This creates a more complete customer profile for both commerce personalization and marketing optimization.

Business value: Supports closed-loop measurement, improves customer understanding, and allows teams to refine offers based on actual engagement and purchase outcomes.

8. Coordinated Omnichannel Customer Journeys

Data flow: Bi-directional

SAP Commerce Cloud can supply commerce events and customer context to Braze, while Braze orchestrates follow-up across email, SMS, push, and in-app channels. For example, a customer who browses a product on desktop, receives a push reminder on mobile, and later completes the purchase can be managed as one continuous journey across systems.

Business value: Creates consistent omnichannel experiences, reduces fragmented communication, and helps commerce and marketing teams work from a shared customer journey.