SAP Commerce Cloud - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between SAP Commerce Cloud and OpenText Core Digital Asset Management

1. Centralized Product Media Syndication to Commerce Catalogs

Data flow: OpenText Core Digital Asset Management to SAP Commerce Cloud

Marketing and product teams store approved product images, videos, lifestyle assets, and technical documents in OpenText Core Digital Asset Management, then automatically publish the correct assets to SAP Commerce Cloud product and category pages. This ensures that every SKU is paired with the latest approved media without manual file handling.

• Reduces time spent searching for and uploading assets
• Improves consistency across product detail pages and category listings
• Supports faster launch of new products and seasonal campaigns

2. Automated Asset Approval and Publishing Workflow

Data flow: Bi-directional

When a new asset is uploaded in OpenText Core Digital Asset Management, it can trigger review and approval workflows involving brand, legal, and merchandising teams. Once approved, the asset is automatically made available to SAP Commerce Cloud for use in storefront content. If an asset is rejected or updated, the commerce team is notified and the outdated version is removed or replaced.

• Enforces brand governance before assets go live
• Prevents use of unapproved or outdated media in commerce channels
• Improves collaboration between creative, compliance, and eCommerce teams

3. Region-Specific Asset Delivery for Localized Storefronts

Data flow: OpenText Core Digital Asset Management to SAP Commerce Cloud

Global brands often need different images, banners, and documents by market, language, or regulatory requirement. OpenText Core Digital Asset Management can manage localized asset variants and push the correct version to SAP Commerce Cloud based on storefront, country, or language rules.

• Supports multi-country and multi-language commerce operations
• Reduces risk of displaying non-compliant or irrelevant content
• Improves customer relevance and conversion in local markets

4. Dynamic Campaign Content Updates for Promotions and Seasonal Merchandising

Data flow: OpenText Core Digital Asset Management to SAP Commerce Cloud

Campaign teams can update promotional banners, hero images, and landing page visuals in OpenText Core Digital Asset Management and publish them directly to SAP Commerce Cloud campaign pages. This allows merchandising teams to refresh storefront content quickly for flash sales, holidays, or product launches without relying on manual web updates.

• Speeds up campaign execution
• Reduces dependency on development or IT support
• Improves responsiveness to market opportunities

5. Asset Metadata Synchronization for Better Product Discovery

Data flow: OpenText Core Digital Asset Management to SAP Commerce Cloud

Descriptive metadata such as product line, usage rights, campaign tags, and asset type can be synchronized from OpenText Core Digital Asset Management into SAP Commerce Cloud. This helps commerce teams associate the right media with the right products and categories, improving search, filtering, and content management efficiency.

• Improves asset findability for commerce users
• Supports more accurate product-to-asset relationships
• Enables scalable management of large product catalogs

6. Rights and Expiration Control for Commerce Assets

Data flow: OpenText Core Digital Asset Management to SAP Commerce Cloud

OpenText Core Digital Asset Management can manage usage rights, expiration dates, and license restrictions for digital assets and notify SAP Commerce Cloud when an asset is nearing expiration or no longer approved for use. The commerce platform can then automatically remove or replace the asset to avoid legal and compliance issues.

• Reduces risk of copyright or licensing violations
• Prevents expired assets from remaining live on storefronts
• Supports stronger governance across digital channels

7. Commerce Performance Feedback for Asset Optimization

Data flow: SAP Commerce Cloud to OpenText Core Digital Asset Management

Performance data from SAP Commerce Cloud, such as click-through rates, conversion rates, and engagement by product image or banner, can be sent back to OpenText Core Digital Asset Management. Creative and merchandising teams can use this insight to identify which assets perform best and refine future content production.

• Connects asset usage to business outcomes
• Helps teams prioritize high-performing creative formats
• Improves content strategy based on real commerce data