SharePoint - Kentico Integration and Automation

Common Integration Use Cases Between SharePoint and Kentico

• Centralized content approval from SharePoint to Kentico
  

  Marketing and communications teams can draft website articles, campaign copy, and landing page assets in SharePoint, where legal, compliance, and subject matter experts review and approve content using document versioning and permissions. Once approved, the final content is published into Kentico for web delivery. This reduces approval delays, improves governance, and ensures only sanctioned content reaches public-facing channels.

• SharePoint as the source repository for Kentico web assets
  

  Organizations can store brand assets, product sheets, policy documents, and campaign collateral in SharePoint and sync selected files into Kentico for website use. This creates a controlled content supply chain where teams manage master files in SharePoint while Kentico consumes approved assets for pages, downloads, and microsites. The result is better version control, fewer duplicate files, and consistent brand usage across channels.

• Publishing internal knowledge content from SharePoint to Kentico portals
  

  Enterprises can use SharePoint to manage internal knowledge articles, HR resources, or policy updates and then push selected content into a Kentico-powered employee or partner portal. This is useful when the organization wants SharePoint to remain the authoring and governance layer while Kentico provides a more polished digital experience for external or semi-external audiences. It improves content reuse and reduces the need to maintain duplicate content sets.

• Customer and campaign data synchronization for personalized experiences
  

  SharePoint can act as a controlled workspace for campaign planning, audience segmentation documents, and approved messaging, while Kentico uses that information to personalize website content and campaign pages. In the opposite direction, Kentico engagement data such as form submissions, content interactions, or campaign performance summaries can be stored in SharePoint for internal reporting and team collaboration. This supports tighter alignment between marketing operations and content governance.

• Workflow-driven website content governance
  

  Business teams can use SharePoint workflows to route website changes, product updates, and compliance-sensitive content through structured review stages before release in Kentico. For example, a product launch page can be authored in SharePoint, reviewed by product, legal, and regional teams, and then approved for publication in Kentico. This shortens release cycles while maintaining enterprise controls over regulated or high-risk content.

• Document-to-web publishing for regulated industries
  

  In regulated sectors such as healthcare, financial services, or manufacturing, policy documents, disclosures, and technical documentation can be maintained in SharePoint with strict permissions and audit trails. Approved public versions can then be published to Kentico for customer-facing access. This ensures the web experience stays current while preserving compliance, traceability, and controlled access to source documents.

• Cross-team campaign operations hub
  

  SharePoint can serve as the operational hub for campaign planning, task tracking, briefing documents, and stakeholder collaboration, while Kentico handles campaign execution on the website. Teams can manage timelines, approvals, and content dependencies in SharePoint, then publish finalized campaign pages, forms, and landing experiences in Kentico. This improves coordination between marketing, content, legal, and digital teams and reduces missed handoffs.