Smartsheet - Kentico Integration and Automation

Common Integration Use Cases Between Smartsheet and Kentico

1. Website Content Launch Planning and Approval Workflow

Data flow: Smartsheet ? Kentico

Marketing and web teams can use Smartsheet to plan website content launches, assign owners, track dependencies, and manage approval stages for new pages, landing pages, and campaign microsites. Once content is approved in Smartsheet, the final content brief, page metadata, and launch checklist can be pushed into Kentico for publishing.

• Reduces launch delays by centralizing content readiness tracking
• Improves accountability across copy, design, legal, and web teams
• Ensures only approved content is published in Kentico

2. Campaign Asset Coordination for Personalized Web Experiences

Data flow: Bi-directional

Smartsheet can manage campaign timelines, asset requests, and stakeholder approvals, while Kentico delivers the campaign content and personalized web experiences. Campaign performance feedback from Kentico, such as page engagement or conversion results, can be fed back into Smartsheet for review and optimization planning.

• Aligns campaign execution with website personalization efforts
• Gives marketing teams visibility into asset status and launch readiness
• Supports continuous campaign improvement using performance data

3. Content Production Intake and Editorial Calendar Management

Data flow: Kentico ? Smartsheet

Content requests submitted through Kentico forms or content workflows can be routed into Smartsheet as production tasks. Editorial teams can then manage the full content calendar in Smartsheet, including drafting, review, localization, and publication milestones.

• Creates a structured intake process for website and campaign content
• Improves editorial planning across multiple teams and regions
• Provides a single operational view of content workload and deadlines

4. Product Launch Web Page Readiness Tracking

Data flow: Smartsheet ? Kentico

For product launches, Smartsheet can serve as the master project plan for launch tasks, including content creation, legal review, localization, and QA. When launch criteria are met, Smartsheet can trigger updates in Kentico to prepare or publish product pages, feature announcements, and supporting campaign content.

• Coordinates cross-functional launch activities in one project plan
• Reduces risk of publishing incomplete or unapproved product information
• Improves launch timing across marketing, product, and web teams

5. Customer and Content Data Alignment for Personalized Journeys

Data flow: Kentico ? Smartsheet

Kentico can capture customer interaction data from web campaigns, forms, and content engagement, then send summary data into Smartsheet for operational review. Teams can use Smartsheet to track follow-up actions, content updates, and campaign adjustments based on audience behavior.

• Supports data-driven content optimization
• Helps teams prioritize updates based on customer engagement trends
• Improves coordination between digital marketing and content operations

6. Governance for Website Content Reviews and Compliance

Data flow: Bi-directional

Smartsheet can manage compliance review tasks, approval deadlines, and audit checkpoints for regulated content. Kentico can enforce publishing controls and reflect approval status so that only compliant content moves live. This is especially useful for industries with legal, brand, or regulatory review requirements.

• Strengthens governance over public-facing content
• Provides visibility into review bottlenecks and overdue approvals
• Reduces compliance risk before content is published

7. Multi-Channel Content Operations Reporting

Data flow: Kentico ? Smartsheet

Kentico can provide content publication and engagement metrics to Smartsheet, where teams can combine them with project delivery data such as cycle time, approval duration, and launch frequency. This gives leadership a unified view of content operations and digital performance.

• Connects operational execution with business outcomes
• Helps identify process delays affecting content delivery
• Supports executive reporting for digital experience programs