Threekit - Kentico Integration and Automation

Common Integration Use Cases Between Threekit and Kentico

1. Embed interactive product configurators inside Kentico product and landing pages

Data flow: Threekit ? Kentico

Marketing teams can place Threekit 3D product configurators directly into Kentico-managed product detail pages, campaign pages, and landing pages. Kentico controls the page layout, messaging, and calls to action, while Threekit delivers the interactive visual experience for configurable products such as furniture, appliances, or industrial equipment.

Business value: Improves conversion by letting shoppers explore product options without leaving the page, while giving marketing teams a consistent CMS-driven experience across campaigns and product lines.

2. Synchronize product content, variants, and visual assets for faster page publishing

Data flow: Threekit ? Kentico

Threekit can provide Kentico with approved product visuals, configuration states, and rendered images for each variant, allowing content teams to publish accurate product pages without manually creating or updating imagery. This is especially useful when products have many combinations of colors, finishes, sizes, or accessories.

Business value: Reduces manual content production effort, shortens time to launch new products, and ensures product pages always reflect the latest configuration options.

3. Personalize product experiences based on customer segments and campaign rules

Data flow: Bi-directional

Kentico can pass audience segment, campaign, or behavioral data to Threekit so the visual experience can default to the most relevant product configuration, colorway, or bundle. Threekit can return engagement data such as viewed configurations or most selected options back to Kentico for personalization and content targeting.

Business value: Enables more relevant shopping journeys, supports targeted promotions, and helps marketing teams tailor content based on actual product interaction behavior.

4. Generate campaign-specific product imagery from Threekit for Kentico marketing assets

Data flow: Threekit ? Kentico

When launching seasonal promotions or category campaigns, Threekit can generate on-demand product images for specific configurations and deliver them to Kentico for use in banners, hero sections, email landing pages, and promotional modules. This removes the need for separate photo shoots for every variant.

Business value: Lowers creative production costs, speeds campaign execution, and gives marketing teams more flexibility to test and refresh visuals across channels.

5. Support guided selling and configuration-driven content journeys

Data flow: Kentico ? Threekit

Kentico can capture user intent through quizzes, product finders, or content journeys and pass the selected preferences to Threekit. Threekit then opens the product configurator with the right starting point, such as a recommended model, finish, or feature set.

Business value: Helps customers move from inspiration to product selection faster, improves lead quality, and supports sales teams with more qualified product interest.

6. Align ecommerce content with real-time product configuration and pricing

Data flow: Bi-directional

Kentico manages the product page content, merchandising copy, and promotional messaging, while Threekit handles the visual configuration and can provide the selected product state back to Kentico or the connected commerce layer. This keeps the content experience and the configured product experience aligned across the purchase journey.

Business value: Reduces inconsistencies between what customers see and what they can buy, which helps lower returns and improves trust in complex product catalogs.

7. Feed product interaction data into marketing and content optimization workflows

Data flow: Threekit ? Kentico

Threekit can send analytics such as most configured options, drop-off points, and popular product combinations into Kentico reporting or connected analytics tools. Content and ecommerce teams can use this data to refine page layouts, adjust product storytelling, and prioritize high-performing configurations in campaigns.

Business value: Gives teams visibility into how customers interact with visual commerce content and supports data-driven optimization of pages and campaigns.

8. Streamline DAM and content governance for product visuals and brand assets

Data flow: Bi-directional

Threekit-generated renders and approved visual assets can be stored, referenced, or distributed through Kentico content workflows and connected DAM processes. Kentico can also push approved brand assets, campaign imagery, or editorial content into the visual commerce experience where needed.

Business value: Improves governance over product imagery, ensures brand consistency, and creates a more efficient workflow between merchandising, creative, and web content teams.