Threekit - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between Threekit and OpenText Core Experience Insights

Threekit and OpenText Core Experience Insights complement each other well in customer experience and digital commerce programs. Threekit delivers interactive 3D, AR, and product configuration experiences, while OpenText Core Experience Insights measures how users engage with those experiences so teams can improve conversion, usability, and content effectiveness.

1. Measure engagement with 3D product configurators and AR experiences

Data flow: Threekit to OpenText Core Experience Insights

Track how shoppers interact with Threekit experiences, including model rotations, zoom actions, configuration changes, AR launches, and time spent on product views. OpenText Core Experience Insights can aggregate this data to show which products and features generate the most engagement and where users drop off.

• Identify high-performing product pages and configurations
• Detect friction points in the buying journey
• Prioritize UX improvements based on actual usage patterns

2. Compare conversion behavior across product variants and configurations

Data flow: Threekit to OpenText Core Experience Insights

Send configuration-level interaction data from Threekit to OpenText Core Experience Insights to analyze which colors, materials, bundles, or feature combinations lead to stronger engagement and purchase intent. This helps merchandising and product teams understand which options resonate most with customers.

• Optimize default configurations and featured options
• Support product assortment and merchandising decisions
• Reduce low-performing configuration complexity

3. Identify content and asset gaps in the visual commerce journey

Data flow: Bi-directional

Use Threekit interaction analytics in OpenText Core Experience Insights to identify pages or products with low engagement, then feed those insights back to content, product, and creative teams. They can update 3D assets, imagery, product descriptions, or configuration rules in Threekit to improve the experience.

• Pinpoint products needing better visualization assets
• Improve content quality based on user behavior
• Create a continuous optimization loop between analytics and product content teams

4. Monitor adoption of visual commerce features across digital channels

Data flow: Threekit to OpenText Core Experience Insights

Track adoption of Threekit features such as 3D view, AR placement, and product customization across web pages, campaigns, and device types. OpenText Core Experience Insights can segment usage by audience, channel, or region to show where visual commerce is most effective.

• Measure feature adoption by market or device
• Assess whether AR drives deeper engagement than static imagery
• Support channel-specific optimization for e-commerce teams

5. Improve sales enablement with customer interaction intelligence

Data flow: Threekit to OpenText Core Experience Insights

For B2B or assisted selling scenarios, capture how prospects interact with configurable products and share those insights with sales and customer success teams. OpenText Core Experience Insights can help identify which product features prospects explore most, enabling more relevant follow-up conversations and proposals.

• Equip sales teams with evidence of customer preferences
• Shorten sales cycles with better-qualified product interest data
• Support account-based selling and guided selling workflows

6. Analyze the impact of visual experiences on support and return reduction

Data flow: Bi-directional

Combine Threekit usage data with OpenText Core Experience Insights reporting to correlate product visualization engagement with downstream outcomes such as fewer support inquiries, fewer returns, or fewer configuration errors. This helps operations and customer service teams prove the business value of immersive product experiences.

• Link engagement patterns to return rates or support volume
• Validate whether better visualization reduces purchase uncertainty
• Support ROI reporting for digital commerce investments

7. Prioritize experience improvements for underperforming product pages

Data flow: OpenText Core Experience Insights to Threekit

Use OpenText Core Experience Insights to identify pages, journeys, or user segments with low engagement, then direct Threekit teams to refine the experience. This may include simplifying configuration steps, changing default views, improving load performance, or adjusting visual asset presentation.

• Focus optimization efforts on the highest-impact pages
• Reduce abandonment in complex product journeys
• Align UX, merchandising, and digital commerce teams around shared metrics

Together, Threekit and OpenText Core Experience Insights create a closed-loop model for visual commerce optimization. Threekit delivers the interactive product experience, and OpenText Core Experience Insights provides the behavioral intelligence needed to continuously improve engagement, conversion, and operational outcomes.