Trello - Adobe Experience Manager Sites Integration and Automation

Common Integration Use Cases Between Trello and Adobe Experience Manager Sites

1. Content request intake from Trello to Adobe Experience Manager Sites

Marketing, product, or regional teams can use Trello cards to submit website content requests such as new landing pages, homepage updates, campaign banners, or localized page changes. When a card is moved to an approved list, the integration can create or update a corresponding content task in Adobe Experience Manager Sites for the web team to execute.

• Direction: Trello to Adobe Experience Manager Sites
• Business value: Faster intake, fewer email-based requests, clearer prioritization
• Operational benefit: Standardized request capture with due dates, owners, and attachments

2. Website content production tracking with status sync

Adobe Experience Manager Sites content tasks can be reflected back into Trello so stakeholders can track progress visually across stages such as draft, review, legal approval, QA, and publish. This gives non-technical teams a simple view of website work without needing direct access to the CMS.

• Direction: Adobe Experience Manager Sites to Trello
• Business value: Better visibility for marketing and business stakeholders
• Operational benefit: Reduced status-chasing and fewer manual updates

3. Campaign launch coordination across web and marketing teams

For campaign launches, Trello can serve as the master coordination board for all launch activities, including creative, copy, legal, and web publishing tasks. Once web assets and page content are ready, the integration can trigger content publication tasks in Adobe Experience Manager Sites and update the Trello card when the page is live.

• Direction: Bi-directional
• Business value: More reliable campaign execution and fewer missed launch dependencies
• Operational benefit: Centralized launch checklist with automated handoffs

4. Approval workflow for web content and page updates

Teams can use Trello as an approval queue for content requests before they are published in Adobe Experience Manager Sites. For example, a card can move through review stages for brand, legal, and regional approval, and only after final approval does the integration release the content task for publishing in AEM Sites.

• Direction: Trello to Adobe Experience Manager Sites
• Business value: Stronger governance and reduced publishing risk
• Operational benefit: Clear approval trail and fewer unauthorized changes

5. Localization and regional content management

Global marketing teams can manage localization requests in Trello by region, language, or market. Approved cards can create localized page tasks in Adobe Experience Manager Sites, while AEM status updates can return to Trello so regional teams know when translations, reviews, and publishing are complete.

• Direction: Bi-directional
• Business value: Faster regional launches and better coordination across markets
• Operational benefit: Improved tracking of translation, review, and publish milestones

6. Content backlog prioritization for digital teams

Product marketing and web operations teams can maintain a prioritized backlog in Trello for website enhancements, SEO updates, and content refreshes. The highest-priority items can be pushed into Adobe Experience Manager Sites as actionable work items, helping the CMS team focus on business value rather than ad hoc requests.

• Direction: Trello to Adobe Experience Manager Sites
• Business value: Better prioritization of digital work based on business impact
• Operational benefit: Structured backlog management and reduced context switching

7. Post-publish review and optimization loop

After content is published in Adobe Experience Manager Sites, performance issues or content improvement ideas can be created automatically as Trello cards for follow-up. This is useful for tracking page optimization, conversion improvements, broken links, or content refresh opportunities identified by marketing or analytics teams.

• Direction: Adobe Experience Manager Sites to Trello
• Business value: Continuous improvement of digital experiences
• Operational benefit: Faster capture of optimization tasks and clearer ownership

8. Cross-functional project governance for website initiatives

Large website initiatives such as redesigns, microsites, or product launches can be managed in Trello as the coordination layer while Adobe Experience Manager Sites handles content execution. Trello can track dependencies, deadlines, and team responsibilities, and AEM Sites can reflect content readiness, publishing status, and completion milestones.

• Direction: Bi-directional
• Business value: Stronger governance across business, marketing, and web delivery teams
• Operational benefit: Better alignment between planning and execution