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Trello - Microsoft Dynamics Integration and Automation

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Common Integration Use Cases Between Trello and Microsoft Dynamics

Trello and Microsoft Dynamics complement each other well when teams need a simple, visual workspace for execution while keeping core customer, finance, and operational data in a system of record. Trello is strong for task coordination, workflow visibility, and cross-functional collaboration. Microsoft Dynamics is strong for structured business data, customer management, finance, and service operations. Integrating the two helps teams move faster without losing control of enterprise data.

1. Lead and Opportunity Follow-Up from Dynamics to Trello

When a new lead or sales opportunity reaches a defined stage in Microsoft Dynamics, an integration can create a Trello card for the assigned sales rep, account manager, or solution consultant. The card can include customer details, deal value, next steps, and due dates.

  • Direction: Microsoft Dynamics to Trello
  • Business value: Improves sales follow-up speed and accountability
  • Typical workflow: A qualified lead in Dynamics triggers a Trello card for outreach, demo scheduling, or proposal preparation
  • Outcome: Sales teams get a visual action list while Dynamics remains the source of truth for pipeline data

2. Customer Onboarding Task Management

After a deal is marked won in Microsoft Dynamics, the integration can automatically create a Trello onboarding board or set of cards for implementation, customer success, finance, and support tasks. Each card can represent a milestone such as contract review, account setup, training, or go-live readiness.

  • Direction: Microsoft Dynamics to Trello
  • Business value: Reduces onboarding delays and improves handoff between sales and delivery teams
  • Typical workflow: Closed-won opportunity in Dynamics creates a standardized onboarding checklist in Trello
  • Outcome: Teams coordinate work visually while customer records stay centralized in Dynamics

3. Service Case Escalation and Resolution Tracking

When a high-priority service case is created or escalated in Microsoft Dynamics, a Trello card can be generated for internal coordination across support, engineering, and operations. Trello can be used to track investigation steps, ownership, blockers, and resolution tasks.

  • Direction: Microsoft Dynamics to Trello
  • Business value: Speeds issue resolution and improves cross-team visibility
  • Typical workflow: A critical support ticket in Dynamics creates a Trello card with SLA due dates and assigned owners
  • Outcome: Support teams manage execution in Trello while case history remains in Dynamics

4. Project Delivery Updates Back to Dynamics

As project tasks move through Trello, key status changes can be pushed back into Microsoft Dynamics to update customer-facing records, implementation milestones, or service delivery notes. This is useful when account teams need visibility into delivery progress without manually checking Trello boards.

  • Direction: Trello to Microsoft Dynamics
  • Business value: Keeps CRM and operational records aligned with real project progress
  • Typical workflow: Moving a Trello card to ?Done? updates a milestone or activity in Dynamics
  • Outcome: Sales, service, and management teams see current delivery status in Dynamics

5. Finance Approval Workflow for Customer Requests

Customer-related requests that require finance review, such as discounts, credits, refunds, or special billing terms, can be tracked in Trello while approval status and final decisions are synchronized with Microsoft Dynamics. This creates a clear approval path across sales, finance, and operations.

  • Direction: Bi-directional
  • Business value: Improves control over financial exceptions and reduces approval bottlenecks
  • Typical workflow: A request in Dynamics creates a Trello approval card, and approval outcomes are written back to Dynamics
  • Outcome: Teams get a transparent workflow while finance maintains governance in the ERP system

6. Marketing Campaign Execution Linked to Customer Segments

Marketing teams can use Microsoft Dynamics customer and account data to trigger Trello cards for campaign execution tasks such as content creation, asset review, event planning, and launch coordination. Trello provides the operational layer for campaign delivery, while Dynamics provides the customer segmentation and account context.

  • Direction: Microsoft Dynamics to Trello
  • Business value: Aligns campaign execution with target customer data and improves coordination
  • Typical workflow: A campaign segment or account list in Dynamics triggers a Trello board for launch tasks
  • Outcome: Marketing teams execute efficiently while customer targeting remains consistent

7. Account Management Action Tracking

Account managers often need a lightweight way to track follow-ups, renewal tasks, and customer action items. Trello can serve as the team workspace for account plans, while Microsoft Dynamics stores the account record, renewal dates, revenue data, and interaction history. Integration ensures that important actions are reflected in both systems.

  • Direction: Bi-directional
  • Business value: Strengthens account planning and reduces missed renewal or upsell opportunities
  • Typical workflow: Renewal tasks are created in Trello from Dynamics account data, and completed actions are logged back to Dynamics
  • Outcome: Account teams stay organized without losing customer record integrity

8. Operational Exception Management

When Dynamics identifies an operational exception such as a delayed order, billing issue, or missing customer data, an integration can create a Trello card for the responsible team to investigate and resolve the issue. Once resolved, the status can be updated in Dynamics for auditability and reporting.

  • Direction: Microsoft Dynamics to Trello, then Trello to Microsoft Dynamics
  • Business value: Accelerates exception handling and improves operational control
  • Typical workflow: A flagged record in Dynamics creates a Trello task for remediation, and resolution is synced back
  • Outcome: Teams get fast visibility into exceptions while leadership retains reporting in Dynamics

Overall, integrating Trello with Microsoft Dynamics works best when Dynamics remains the system of record for customer, finance, and service data, while Trello acts as the execution layer for collaborative work, task tracking, and cross-functional coordination.

How to integrate and automate Trello with Microsoft Dynamics using OneTeg?