Wrike - Frontify Integration and Automation

Common Integration Use Cases Between Wrike and Frontify

1. Brand-approved creative request intake and project creation

Flow: Frontify to Wrike

When a marketing or design team submits a new brand asset request in Frontify, the request can automatically create a Wrike project or task set with the correct workflow, owner, due date, and approval steps. This is useful for campaign launches, product announcements, and regional brand adaptations where teams need a controlled intake process and clear execution plan.

Business value: Reduces manual handoffs, standardizes request capture, and ensures every creative job starts with the right scope and governance.

2. Centralized access to approved brand assets inside project workspaces

Flow: Frontify to Wrike

Wrike project tasks can link directly to approved logos, templates, imagery, and brand guidelines stored in Frontify. Creative teams working in Wrike can access the latest approved assets without searching across shared drives or email threads. This is especially valuable for distributed teams producing presentations, campaign materials, and sales enablement content.

Business value: Improves brand consistency, reduces use of outdated assets, and shortens production time.

3. Creative review and approval coordination for brand compliance

Flow: Bi-directional

Wrike can manage the production workflow for creative deliverables, while Frontify can serve as the brand reference point for reviewers. When a design reaches review in Wrike, approvers can validate it against Frontify brand standards and approved asset libraries. Approval status can then be synced back to Wrike so teams know whether a deliverable is ready for release or needs revision.

Business value: Speeds up approvals, improves governance, and reduces rework caused by brand noncompliance.

4. Campaign launch coordination with brand guideline distribution

Flow: Frontify to Wrike

For multi-channel campaigns, Frontify can publish the latest campaign brand kit, messaging rules, and asset packages, while Wrike manages the execution timeline, dependencies, and deliverables across content, design, web, and field marketing teams. Each Wrike task can reference the relevant Frontify brand kit so contributors work from the same source of truth.

Business value: Keeps campaign execution aligned with brand standards and improves cross-functional coordination across launch teams.

5. Regional or business unit brand adaptation workflows

Flow: Wrike to Frontify and Frontify to Wrike

Global organizations often need to adapt core brand assets for local markets. Wrike can track localization tasks, translation reviews, and regional approvals, while Frontify stores the master brand guidelines and approved regional variants. Once a local version is approved in Wrike, it can be published back to Frontify as an approved regional asset for reuse by other teams.

Business value: Supports scalable brand governance across regions while reducing duplication of effort.

6. Asset version control and release management

Flow: Bi-directional

When a new version of a brand asset is uploaded or approved in Frontify, Wrike can automatically notify active project teams that a newer version is available. Conversely, when a project in Wrike completes a final deliverable, the approved version can be pushed into Frontify as the official published asset. This creates a controlled lifecycle from draft to approved brand content.

Business value: Prevents teams from using outdated materials and creates a reliable process for asset governance.

7. Brand governance reporting for creative operations

Flow: Wrike to Frontify

Wrike project data such as task completion, approval cycle times, and workload status can be combined with Frontify asset usage and governance data to give marketing leaders a clearer view of creative operations. This helps identify bottlenecks in brand review, measure turnaround times for asset production, and understand which assets are most reused across teams.

Business value: Improves operational visibility and supports better planning for creative and brand teams.

8. Self-service brand asset production for internal stakeholders

Flow: Frontify to Wrike

Internal teams such as sales, HR, and product marketing can use Frontify to access approved templates and brand rules, then submit requests in Wrike for custom adaptations or new collateral. Wrike routes the work to the right creative resources, while Frontify provides the standards needed to keep outputs on brand.

Business value: Enables self-service brand support without losing control, reducing ad hoc requests and improving service levels for internal stakeholders.