Wrike - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Wrike and OpenText Core Digital Asset Management

Wrike and OpenText Core Digital Asset Management complement each other well in organizations that manage high volumes of creative, marketing, and branded content. Wrike provides the work orchestration, task tracking, approvals, and cross-team visibility, while OpenText Core Digital Asset Management serves as the controlled system of record for approved digital assets. Together, they help teams move from request to creation to approval to reuse with fewer handoffs and less manual searching.

1. Creative request intake in Wrike with asset retrieval from OpenText Core Digital Asset Management

Data flow: Wrike to OpenText Core Digital Asset Management, then OpenText Core Digital Asset Management back to Wrike

Marketing or creative teams can submit asset requests in Wrike using standardized request forms. Once a request is approved, Wrike can trigger the search and retrieval of approved brand assets, product images, logos, or campaign files from OpenText Core Digital Asset Management. The selected assets can then be attached to the Wrike project or task for production work.

• Reduces time spent locating approved files across shared drives and email threads
• Ensures teams start with current, brand-approved assets
• Improves request consistency through structured intake and controlled asset access

2. Creative production workflow in Wrike linked to approved asset storage in OpenText Core Digital Asset Management

Data flow: Bi-directional

Wrike can manage the full creative production workflow, including task assignment, due dates, proofing, and approvals. When a creative deliverable is approved in Wrike, the final version can be automatically published to OpenText Core Digital Asset Management with metadata such as campaign name, usage rights, version, and approval status. This creates a governed archive of final assets for future reuse.

• Creates a clear handoff from production to asset governance
• Preserves approved versions in a centralized repository
• Supports reuse of final assets across regions, channels, and teams

3. Campaign asset version control and approval tracking

Data flow: OpenText Core Digital Asset Management to Wrike

When a new version of a campaign asset is uploaded to OpenText Core Digital Asset Management, Wrike can automatically create or update a review task for the relevant stakeholders. Creative, legal, and brand teams can review the latest version in Wrike, while the approved file remains stored in OpenText Core Digital Asset Management as the authoritative version.

• Prevents teams from working on outdated files
• Improves visibility into review status and approval ownership
• Supports controlled versioning for regulated or brand-sensitive content

4. Brand compliance review for marketing and sales enablement materials

Data flow: OpenText Core Digital Asset Management to Wrike

When sales decks, brochures, product sheets, or localized marketing materials are updated in OpenText Core Digital Asset Management, Wrike can route them through compliance and legal review tasks before release. This is especially useful for organizations that need to validate claims, disclaimers, or regional usage rights before assets are distributed.

• Helps enforce brand and regulatory review steps
• Provides audit-friendly approval history in Wrike
• Reduces risk of distributing unapproved collateral

5. Cross-functional campaign execution with asset status visibility

Data flow: Bi-directional

Wrike can track campaign milestones, content production tasks, and launch readiness, while OpenText Core Digital Asset Management can provide the status of key assets such as approved, in review, expired, or restricted. By syncing asset status into Wrike, campaign managers can see whether required files are ready for launch without leaving the project workspace.

• Improves launch coordination across creative, marketing, and operations teams
• Helps identify blockers early when assets are not yet approved
• Provides a single view of campaign progress and asset readiness

6. Asset reuse for global and regional marketing teams

Data flow: OpenText Core Digital Asset Management to Wrike

Regional marketing teams can use Wrike to request localized adaptations of master assets stored in OpenText Core Digital Asset Management. The DAM can supply the approved source file, while Wrike manages localization tasks, translation reviews, and regional approvals. Once complete, localized versions can be returned to OpenText Core Digital Asset Management with region-specific metadata.

• Speeds localization while protecting master brand assets
• Supports reuse of approved source content across markets
• Improves governance over regional variants and language versions

7. Post-approval asset publishing and campaign archive management

Data flow: Wrike to OpenText Core Digital Asset Management

After a deliverable is approved in Wrike, the final asset can be automatically sent to OpenText Core Digital Asset Management along with project metadata, approver details, and campaign tags. This creates a searchable archive for future campaigns, audits, and reuse by other teams such as sales, partner marketing, or customer success.

• Eliminates manual filing of final assets
• Improves discoverability through consistent metadata
• Supports long-term content governance and audit readiness

8. Creative operations reporting with project and asset metadata combined

Data flow: Bi-directional

Wrike project data such as task completion, cycle time, and approval duration can be combined with OpenText Core Digital Asset Management metadata such as asset type, usage rights, and publication status. This gives creative operations leaders a more complete view of throughput, bottlenecks, and asset utilization across campaigns and channels.

• Helps identify delays in review and approval processes
• Supports better planning for creative capacity and content reuse
• Provides actionable reporting for marketing operations and creative leadership