OpenText Core Experience Insights - Kentico Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Kentico

1. Content Engagement Analytics for Website Optimization

Data flow: Kentico to OpenText Core Experience Insights

Kentico publishes website pages, landing pages, and campaign content, while OpenText Core Experience Insights captures how users interact with those experiences. This integration helps marketing and digital teams identify which pages, content blocks, and journeys drive the highest engagement, where users drop off, and which assets underperform.

• Measure page views, scroll depth, clicks, and conversion paths for Kentico-managed content
• Compare engagement across campaigns, audience segments, and device types
• Prioritize content updates based on actual user behavior rather than assumptions

Business value: Improves content performance, increases conversion rates, and supports data-driven website optimization.

2. Personalization Strategy Refinement Based on Real User Behavior

Data flow: OpenText Core Experience Insights to Kentico

OpenText Core Experience Insights can reveal which content combinations, journeys, and user segments perform best. Kentico teams can use these insights to refine personalization rules, content recommendations, and campaign targeting within the digital experience platform.

• Identify high-performing content paths for specific audience groups
• Adjust Kentico personalization rules based on engagement trends
• Improve targeting of banners, calls to action, and landing page variants

Business value: Increases relevance of digital experiences and improves campaign effectiveness with evidence-based personalization.

3. Campaign Performance Reporting Across Content and Experience Teams

Data flow: Bi-directional

Kentico manages campaign assets and delivery, while OpenText Core Experience Insights provides behavioral analytics on how users respond. Together, they create a shared reporting view for marketing, content, and digital experience teams to assess campaign success from launch through conversion.

• Track campaign engagement from email or landing page entry to conversion
• Correlate content changes in Kentico with shifts in user behavior
• Provide stakeholders with a unified view of campaign performance

Business value: Reduces reporting fragmentation and helps teams make faster, better-informed campaign decisions.

4. Content Governance and Continuous Improvement Workflow

Data flow: OpenText Core Experience Insights to Kentico

OpenText Core Experience Insights can flag low-engagement pages, underused navigation paths, or content that fails to retain attention. Kentico content owners can use these insights to trigger review and update workflows for stale or ineffective content.

• Identify pages with high traffic but low engagement
• Route content for review when performance drops below defined thresholds
• Support editorial prioritization based on usage data

Business value: Improves content quality, reduces content decay, and strengthens governance across the website portfolio.

5. Journey Drop-Off Analysis for Conversion Optimization

Data flow: Kentico to OpenText Core Experience Insights

Kentico powers forms, product pages, and conversion journeys, while OpenText Core Experience Insights analyzes where users abandon the process. This is especially useful for lead generation, registration, and eCommerce flows managed in Kentico.

• Measure drop-off at form fields, checkout steps, or gated content pages
• Compare journey performance across campaigns and audience segments
• Support UX improvements with evidence from actual user interactions

Business value: Increases conversion rates and reduces friction in high-value digital journeys.

6. Executive Digital Experience Dashboards

Data flow: Bi-directional

Business leaders often need a combined view of content delivery and user engagement. Kentico provides operational data on published content and campaign activity, while OpenText Core Experience Insights contributes usage and adoption metrics. Together, they support executive dashboards for digital experience performance.

• Show content production, publishing activity, and engagement outcomes in one view
• Track adoption of new site sections, microsites, or campaign experiences
• Support quarterly reviews and digital transformation reporting

Business value: Gives leadership a clearer view of return on digital content investments and experience initiatives.

7. Audience Segmentation Feedback Loop for Content Planning

Data flow: OpenText Core Experience Insights to Kentico

OpenText Core Experience Insights can identify which audience segments engage most with specific topics, formats, or journeys. Kentico content strategists can use this feedback to plan future content calendars, campaign themes, and audience-specific experiences.

• Detect content preferences by role, region, or behavior pattern
• Inform editorial planning with segment-level engagement data
• Align content production with proven audience demand

Business value: Improves content relevance and helps teams invest in topics that resonate with target audiences.

8. Digital Workplace and Internal Portal Optimization

Data flow: Kentico to OpenText Core Experience Insights

When Kentico is used for intranet or employee portal experiences, OpenText Core Experience Insights can measure how employees use internal content, tools, and navigation. This helps internal communications and workplace teams improve adoption of policies, resources, and self-service content.

• Track usage of HR, IT, and policy content on internal portals
• Identify underused self-service resources and navigation issues
• Improve employee experience through evidence-based portal updates

Business value: Increases employee adoption of internal digital services and reduces support burden.