OpenText Magellan BI & Reporting - Kentico Integration and Automation

Common Integration Use Cases Between OpenText Magellan BI & Reporting and Kentico

1. Executive website and campaign performance dashboards

Data flow: Kentico ? OpenText Magellan BI & Reporting

Pull website traffic, landing page conversions, form submissions, and campaign engagement data from Kentico into OpenText Magellan BI & Reporting to create executive dashboards. Marketing and leadership teams can track which content pages, campaigns, and calls to action are driving qualified leads and revenue contribution.

Business value: Improves visibility into digital marketing performance and supports faster budget and content optimization decisions.

2. Content effectiveness analysis across customer journeys

Data flow: Kentico ? OpenText Magellan BI & Reporting

Send content interaction data from Kentico, such as page views, downloads, video plays, and repeat visits, into OpenText Magellan BI & Reporting for analysis by audience segment, industry, region, or campaign. This helps teams identify which content assets influence engagement and progression through the funnel.

Business value: Enables content teams to prioritize high-performing assets and retire underperforming content based on evidence.

3. Personalized experience reporting by customer segment

Data flow: Kentico ? OpenText Magellan BI & Reporting

Use customer and segment data from Kentico personalization rules alongside reporting from OpenText Magellan BI & Reporting to measure how different audience groups respond to tailored experiences. For example, compare conversion rates for returning customers, prospects, or account-based marketing segments.

Business value: Helps marketing teams validate personalization strategies and improve targeting accuracy.

4. eCommerce sales and content attribution reporting

Data flow: Kentico ? OpenText Magellan BI & Reporting

Integrate Kentico eCommerce transaction data, product page engagement, and checkout behavior into OpenText Magellan BI & Reporting to analyze the relationship between content consumption and sales outcomes. This can reveal which articles, product pages, or promotional banners contribute most to cart completion and order value.

Business value: Supports better merchandising, content placement, and conversion optimization.

5. Operational reporting for content publishing and governance

Data flow: Kentico ? OpenText Magellan BI & Reporting

Extract content workflow data from Kentico, including draft status, approval times, publishing delays, and content owner activity, into OpenText Magellan BI & Reporting. Operations and governance teams can monitor bottlenecks, SLA compliance, and publishing throughput across business units.

Business value: Improves content operations efficiency and reduces delays in campaign and website launches.

6. Lead generation and form conversion analysis

Data flow: Kentico ? OpenText Magellan BI & Reporting

Feed Kentico form submissions, gated content downloads, webinar registrations, and newsletter signups into OpenText Magellan BI & Reporting to evaluate lead generation performance by source, campaign, and page. Sales and marketing teams can identify which digital touchpoints produce the highest quality leads.

Business value: Improves lead quality measurement and helps align marketing activity with sales outcomes.

7. Content repository and business data reporting for enterprise portals

Data flow: OpenText Magellan BI & Reporting ? Kentico

Publish selected BI insights, KPI summaries, or report snapshots from OpenText Magellan BI & Reporting into Kentico-powered internal or customer portals. This allows business users, partners, or customers to access curated performance information directly within the digital experience layer.

Business value: Extends analytics to broader audiences without requiring direct access to the BI platform.

8. Cross-functional dashboarding for marketing, sales, and content teams

Data flow: Bi-directional

Combine Kentico engagement data with OpenText Magellan BI & Reporting analytics to create shared dashboards that support marketing, sales, and content operations. Teams can review campaign performance, audience behavior, content ROI, and conversion trends in one place, improving collaboration and decision-making.

Business value: Creates a single operational view of digital performance and reduces reporting silos across departments.