Trello - Kentico Integration and Automation

Common Integration Use Cases Between Trello and Kentico

• Content production workflow from Kentico to Trello

  Direction: Kentico ? Trello

  When marketing teams create or update website content in Kentico, a Trello card can be automatically created for each content request, page update, or campaign asset. The card can include the content brief, due date, owner, and approval status. This gives writers, designers, and reviewers a shared visual workflow for planning, drafting, reviewing, and publishing content.

  Business value: Reduces manual follow-up, improves content delivery timelines, and gives marketing teams clear visibility into website content backlogs.

• Campaign launch coordination across web and project teams

  Direction: Bi-directional

  Campaigns managed in Kentico can trigger Trello boards or cards for launch tasks such as landing page creation, email copy review, legal approval, and QA. As tasks move in Trello, status updates can be reflected back in Kentico so campaign managers can see whether web assets are ready for publication.

  Business value: Aligns digital marketing, content, design, and operations teams around one launch plan and reduces missed dependencies.

• Website content approval and publishing workflow

  Direction: Trello ? Kentico

  Editorial teams can manage content review stages in Trello, such as draft, review, approved, and ready to publish. Once a card reaches an approved state, the integration can update the corresponding Kentico item or notify the web team to publish it. This is useful for organizations with strict governance or multiple approvers.

  Business value: Creates a controlled approval process, improves compliance, and prevents unapproved content from reaching the website.

• Personalized content requests from customer or campaign insights

  Direction: Kentico ? Trello

  When Kentico identifies content gaps, low-performing pages, or campaign opportunities, those insights can be converted into Trello cards for the content team. For example, a page with high traffic but low conversion can generate a task to revise messaging, add a call to action, or create supporting content.

  Business value: Turns web analytics and campaign performance into actionable work items, helping teams prioritize content that improves conversion and engagement.

• eCommerce merchandising and promotion execution

  Direction: Kentico ? Trello

  For Kentico eCommerce teams, product launches, seasonal promotions, and category page updates can be pushed into Trello as structured tasks. Each card can track merchandising copy, banner creation, pricing review, and QA before the promotion goes live.

  Business value: Improves coordination between merchandising, creative, and web operations teams and helps ensure promotions are launched on time and accurately.

• Cross-team issue management for website changes

  Direction: Bi-directional

  When a content editor or marketer identifies a website issue in Kentico, such as broken links, outdated assets, or page errors, a Trello card can be created for the responsible team. As the issue is resolved in Trello, the status can be updated in Kentico so stakeholders know the fix is in progress or complete.

  Business value: Speeds up issue resolution, improves accountability, and provides a shared view of website maintenance work.

• Asset and content readiness tracking for digital experience delivery

  Direction: Trello ? Kentico

  Teams can use Trello to track readiness of supporting assets such as images, videos, copy, and approvals needed for Kentico pages or campaigns. Once all checklist items are complete, the integration can mark the content package as ready for upload or publication in Kentico.

  Business value: Prevents incomplete content from being published and helps teams manage dependencies across creative, legal, and web operations.