Wrike - Kentico Integration and Automation

Common Integration Use Cases Between Wrike and Kentico

1. Website Content Request Intake and Production Workflow

Direction: Kentico to Wrike

When marketing or web teams submit new website content requests in Kentico, the request can automatically create a Wrike task or project for content writing, design, review, and publishing. This gives teams a structured workflow for landing pages, campaign pages, blog updates, and microsites.

• Business value: Faster turnaround for web content requests
• Operational benefit: Centralized task ownership and deadline tracking
• Cross-team impact: Aligns marketing, content, design, and web operations

2. Campaign Asset Production and Approval Management

Direction: Bi-directional

Campaign assets created in Wrike, such as banners, email graphics, and landing page copy, can be routed to Kentico once approved. Kentico can then publish the approved content to the website or campaign pages. Status updates from Kentico can flow back to Wrike so project teams know when assets are live.

• Business value: Reduces delays between creative approval and publishing
• Operational benefit: Improves version control and approval visibility
• Cross-team impact: Connects creative production with digital publishing

3. Personalized Landing Page Delivery for Marketing Campaigns

Direction: Wrike to Kentico

Marketing teams can manage campaign planning, content creation, and launch readiness in Wrike, then push finalized campaign briefs, copy, and creative assets into Kentico for page assembly and personalization. This is useful for product launches, event campaigns, and lead generation programs.

• Business value: Speeds campaign launch execution
• Operational benefit: Ensures approved content is used consistently
• Cross-team impact: Improves coordination between campaign managers and web publishers

4. Content Localization and Regional Web Production

Direction: Bi-directional

Global marketing teams can create localization tasks in Wrike for regional content adaptation, translation, and legal review. Once regional variants are approved, Kentico can receive the localized content for publication on country-specific pages. Publishing status can be synced back to Wrike for visibility across regions.

• Business value: Supports faster multilingual website delivery
• Operational benefit: Tracks regional dependencies and approvals
• Cross-team impact: Coordinates global marketing, translation vendors, and local web teams

5. Website Change Requests and Defect Resolution

Direction: Kentico to Wrike

Issues identified on live Kentico pages, such as broken links, outdated content, or layout defects, can automatically generate Wrike tasks for the appropriate owner. This creates a controlled process for web maintenance and reduces the risk of issues being lost in email or chat.

• Business value: Improves website quality and response time
• Operational benefit: Creates traceable issue management and accountability
• Cross-team impact: Connects content owners, developers, and QA teams

6. Content Calendar and Launch Planning

Direction: Wrike to Kentico

Editorial calendars, campaign schedules, and launch milestones managed in Wrike can be used to trigger content readiness checks in Kentico. This helps web teams prepare pages, schedule publication, and coordinate dependencies before launch dates.

• Business value: Reduces missed launch deadlines
• Operational benefit: Improves visibility into upcoming publishing work
• Cross-team impact: Aligns marketing operations with web content teams

7. Performance-Driven Content Optimization Workflow

Direction: Kentico to Wrike

When Kentico analytics or campaign performance data shows underperforming pages, a Wrike task can be created for content refresh, design updates, or conversion optimization. This enables a repeatable process for improving page performance based on real user behavior.

• Business value: Increases conversion and engagement rates
• Operational benefit: Turns analytics insights into actionable work
• Cross-team impact: Connects digital marketing, UX, and content teams

8. DAM-Backed Creative and Web Content Coordination

Direction: Bi-directional

Wrike teams managing creative production can coordinate with Kentico content teams to ensure approved digital assets are available for web publishing. If Kentico is connected to a DAM through OneTeg, asset references or metadata can be aligned with Wrike tasks so teams always work from the correct approved files.

• Business value: Reduces asset duplication and publishing errors
• Operational benefit: Improves content governance and reuse
• Cross-team impact: Connects creative operations, DAM management, and web publishing